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1. Media Service 1.1 Web Service www.chinatown.org.uk Supported by the Chinese medium giant XinhuaNet, Chinatown.org.uk presents the latest information to European Chinese. Our news channel features the world, Europe, China, business, society, science and technology, sports, entertainment, etc. Our website provides abundant information for UK Chinese in the areas of dating, car trading, restaurant promotion, computer trading and training, business exchange, entertainment, community announcement, etc. The website also collaborates with well-known UK agencies to increase job opportunities for the Chinese. Tens of thousands of job vacancies are offered every week. Our educational channel offers a database of current national curriculum and sample tests at all levels and subjects, with over 40,000 documents in stock. www.hoohoohoo.com www.top98.net www.phoenixCNE.com
Phoenix CNE also runs a popular periodical Phoenix Euro Communicates, with a selling record as high as 300,000 copies. Moreover, Phoenix CNE has close relationship with all major European Chinese newspapers and periodicals. Mobile Colour WAP Service: www.ColourWap.com In 2003, HooMedia launched the global information download service suitable for all Chinese/English mobile phones. For the first time, overseas Chinese can use their mobiles to download Chinese information without any limits of time, location or language. Colourwap.com has been providing mobile phone information service in both Chinese and English. This new service helps to build links among all Chinese, creating a real interactive network for them. Mobile Phone Software Development Focusing on WAP and mobile software development, our mobile phone service
centre offers game software development and related promotion for leading
mobile phone suppliers in Europe, such as Sony Ericsson, Nokia, Samsung
etc. The products developed for these mobile suppliers have gained huge
markets, with game softwares like rugby and football prevailing in the
UK. Hoomedia has a close relationship with the UK Chinese Student and Scholar
Association (CSSA-UK), helping them run the CSSA website www.cssauk.org.uk.
The CSSA is a non-political, non-religious and non-profit organisation,
which organises, sponsors, and supports various social activities among
Chinese students and scholars in UK, with over 100,000 registered members. 2.1 Market Research and Promotion Well experienced in Chinese and European marketing, HooMedia offers professional consultancy and promotion service for business corporations. We make sure that from the very beginning, all service procedures should be tailor-made for our individual clients, conducting full-scale research and analysis for the target industry in Europe and China. Our marketing service includes data collection, market research, evaluating investment environment, investigating possible competitors, tailor-made marketing solutions, sales promotion and assisting company establishment. Sino-European import-export trading has long been a major focus of us. We help export Chinese commodities into the European market, and also import advanced European technologies and products back to China. We have established in both China and UK complete distribution systems for clients. Communication between Chinese and European companies are often frustrated by their difference in business cultures. Now with our culturally sensitive liaison service, communicative obstacles can be removed and cooperation facilitated. We provides such exchange services to facilitate Sino-European communication as business visit, product exhibition, international conference, stock market, joint venture management, business partnership, and so on.
2.4 Business Base In addition to office service, IT, telecommunication and conference support, HooMedia also offers liaison service for companies at their initial stage of market operation. Through our thoughtful conference venue and interpreting service arrangements, effective business communication is maximised.
HooMedia helps companies explore the vast Chinese market by sending out impressive advertising information to millions of overseas Chinese in 52 European countries via multi-channel platforms. Over the years, HooMedia has developed a unique understanding of the niche European Chinese market in comprised of over one million Chinese immigrants, plus the same number of Chinese tourists and students with high consuming abilities. HooMedia¡¯s multi-media advertising platform consists of web advertising, TV advertising, online yellow-page advertising, WAP mobile phone advertising, and website logon promotion. Without any time or space limits, web advertising enables round-the-clock services. Via advertisement links, potential customers can be directed to company websites for further information. In comparison with traditional media advertising, web advertising is time-limit free and more interactive. More efficient and direct business transactions are enabled, and customer feedbacks well collected.
A. Title support Title appears as ¡®engage by special arrangement¡¯, in the period of the title promotion. B. Brand Advertisement Support There are abundant advertisement opportunities for clients to advertise their brands and products. HooMedia provides considerate AD resource support, and will cooperate with other media to maximise brand advertising effect. C. Interweaving with webpage content There are plentiful webpage headings with various layouts, suitable for placing advertisements; additional advertising opportunities in HooMedia online chat room, guessing competition and online common sections. D. Combining channel content with brand information The channel will be named after the client¡¯s brand, with its content getting combined with brand information. Clients can promote their products through TV advertisements and programme sponsorship, targeting the huge audience of Phoenix CNE. According to statistics, over 70% of European Chinese watch Phoenix CNE channel regularly, among whom the majority are highly-educated and well-paid Chinese consumers aged between 31 and 45. The advertisement is broadcasted all day between various TV programs to expose your company¡¯s products directly to the target audience. A well-produced program tailor-made to clients will catch the eyeballs and yield notable results.
In comparison with print yellow pages, online yellow pages offers more detailed information for customers containing not only contact information but also company descriptions. More and more advertisers are recognising this trend and are including online yellow page advertising with their print media buys. As one of the most recognised online addresses for Internet yellow pages, Top98.net benefits users all around the globe. We offer advertisers a simple and affordable way of creating a web presence and marketing their products and services to audiences online.
As a leading company in mobile software development, telecommunication
and SMS, HooMedia helps the business promotion of our clients by sending
out advertising messages to targeted mobile phone users. Display company website in a most noticeable position when a classified search is requested by web user. Those on the top of the search list are more likely to attract customers in comparison with those at the bottom. ¡¡
Business website design and maintenance
HooMedia has gathered a huge customer database with over 500,000 European Chinese. According to research, the majority of our website visitors are in the income group ABC1, with annual incomes around 30, 000 pounds per year.    |
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